## C-R-T Model: A New Experimental Guide to the World of Business Strategies

Strategy is a subtle thing. Sometimes it’s just a lifeless and useless document. Sometimes a plan leading to failure. Sometimes a concept that creates prosperity for decades. Hundreds of thick books have been written, yet a simple new entrepreneur still doesn’t quite understand what to guide by when it comes to strategy.

# How to Build a Powerful Business Strategy

The ancients had no internet, so there was time for calm and attentive observation of people’s lives. A person’s life was analyzed through chains of causality—the infamous karma. Action by action, consequence by consequence, a person wove their fate. The same thing happens with organizations and enterprises.

## Checklist: Preparing for Project Launch

In recent times, it’s becoming increasingly common for startups to include the phrase “the project is very interesting to the target audience” in their descriptions. But is this truly the case? Often, the justification for this statement is a survey conducted among the project creator’s acquaintances, which, of course, results in an irrelevant sample. So, what can you do if you don’t have the funds to commission formal market research? Here are some valuable tips.

# China Surpasses USA in New Unicorn Startups for the First Time in 2024

In 2024, China surpassed the United States for the first time in the number of new unicorn startups. The two countries saw the emergence of 46 and 36 unicorn companies, respectively. However, when considering the total number of such enterprises, China still trails behind the USA by twofold.

## What Are Unicorns?

Unicorns are defined as companies that reach a valuation of $1 billion within ten years of their founding, have not gone public through an IPO, and have retained at least 25% ownership by the founding members. The majority of these companies are based in the USA (781 startups), followed by China (350), EU countries (135), India (91), United Kingdom (69), Canada (28), and Israel and Singapore (27 each).

## Client Segmentation: A Strategy for Startup Success

Co-Founder Ai – Empowering startups with data-driven insights.

# Introduction

Marketers and Sales Managers: “Wouldn’t it be great if customers would just buy everything without needing extra explanations!”

Customers: “I wish someone would immediately offer me what suits me! It’s so lazy to think and figure everything out!”

These are the kinds of thoughts and desires from both sides of the product interaction.

## Co-Founder Ai: Poor Co-Founder Interactions Are the #2 Reason Startups Fail

Before founders start managing employees, they inevitably face the challenge of managing each other. Unsuccessful co-founder interactions are the second leading cause of startup failures.

Despite the critical importance and complexity of co-founders’ mutual management, most advice available focuses on “manager-subordinate” relationships. While this information is useful, it doesn’t fully address the unique dynamics between co-founders, which can only help to a certain extent.