## ABM Marketing: What It Is, Examples, and How It Helps in Working with Target Leads

Chances are you’ve experienced this scenario in your company: there’s a desire to boost revenue, the marketing team intensifies lead generation efforts, only to later find that just 10% of the leads are qualified and actually make a purchase. The marketing budget is being spent inefficiently, while the sales team struggles with low deal closure rates. Ultimately, the sales team blames the marketers for poor lead quality, and marketers blame sales for unqualified deals.

## AIDA: How to Use It in Marketing and Sales

How to build communication with a website visitor, engage them with your offer, and lead them to purchase? The AIDA model helps break down user interaction into stages based on their readiness to make a purchase, significantly increasing the probability of converting them into customers. In this article, we thoroughly examine what this framework is and how to apply it in marketing and sales.

# Angels vs. Venture Capitalists: Where Should Startups Seek Investment?

If bot enthusiasts in Silicon Valley attended church, the patriarchs of the Valley would likely preach that when the best startup founders pass away, they rightfully become angel investors, while the most fervent enthusiasts ascend straight to venture capital heaven.

In the startup industry, there’s a hierarchical semblance of an illusory Rank Table, where entrepreneurs forming the foundation of the venture ecosystem shoulder the heroes of the next tier—angel investors. Above them sit the thrones of the omnipotent, swept by winds of new trends and brilliant ideas, sprinkled with the golden dust of success by the celestial beings of VCs (venture capitalists) with their “Big X’s” (i.e., high-multiples returns on investments).

## Application of the Critical Path Method in Project Management

# Introduction

Every project involves multiple tasks, some of which are interdependent. Consequently, certain tasks influence the completion of others. Critical tasks must be under continuous control. Managing this workload requires significant effort, meticulous planning, and adherence to pre-established deadlines. For startups and venture capital firms leveraging tools like Co-Founder Ai, implementing structured project management methodologies such as the Critical Path Method can significantly enhance efficiency and success rates.

## Audience Heating: How to Guide Clients to Purchase on Social Networks, Messengers, and Your Website

# Introduction

If your content funnels always show a 100% conversion rate for the desired action — close this article and better write your own. Because in this material, we discuss how to work with clients who are not yet ready to submit an application on your website.