## Being a Unicorn Isn’t Cool 🦄

In the world of startups, everyone seems obsessed with the idea of becoming a unicorn—a startup valued at $1 billion or more. But what if I told you that’s not the only, and perhaps not the best, path to success? Let’s explore other types of startups and why chasing billion-dollar valuations isn’t always justified.

# 🔥 Decacorns

These are startups valued at $10 billion and above. It sounds impressive, but such enormous success brings colossal pressure. Venture capital firms and investors demand maximum results, and these expectations can literally burn out the team. You need to be prepared for endless challenges, where every mistake costs millions.

Example: WeWork, a startup providing co-working spaces, reached a valuation of $47 billion but faced significant issues due to its aggressive growth strategy and ineffective management.

# 🚀 Hectacorns

Now imagine a company valued at $100 billion. Sounds like fantasy? These startups become giants but often make serious compromises to reach this height. Many lose their original mission, focusing on growth at any cost. The dream of a hectacorn can cost the startup its uniqueness and humanity.

Example: Facebook, despite its enormous capitalization and influence, is often criticized for data privacy issues and the spread of misinformation.

# 🦓 Zebras

Unlike unicorns, zebras don’t chase billion-dollar valuations. These are companies focused on sustainable growth and social impact. They build profitable businesses that provide real benefits to society. Zebras seek a balance between growth and influence, often leaving a deep imprint on the world despite lacking headline-grabbing valuations.

Example: Patagonia, an outdoor clothing company, is renowned for its commitment to environmental sustainability and social responsibility.

# 💪 Centaurs

These are startups that have reached $100 million in annual revenue. They find a golden middle ground between rapid growth and stability. Centaurs skillfully balance business development with maintaining their values, remaining flexible and focused on long-term strategy.

Example: Mailchimp, an email marketing platform, remained profitable and sustainable for years before being acquired by Intuit for $12 billion.

# 🐉 Dragons

Dragons are startups that not only achieve high valuations but also return over $1 billion to their investors. It’s the pinnacle of the startup world. To soar to such heights, one must be ready for maximum risks and challenges. There’s no room for compromises here—only the game at the limits of possibilities.

Example: Uber, despite facing numerous challenges and controversies, managed to return significant investments and remains a leader in the ride-sharing industry.

# So Which Path to Choose?

Not everyone should strive to be a unicorn. It’s important to remember that each type of startup has its unique path and strategy. Perhaps it’s better for you to be a sustainable zebra focused on impact, or a centaur balancing growth and stability. It all depends on your values, goals, and vision for the future.

In the startup ecosystem, there’s no one right answer. It’s crucial to find your own path that not only brings success but also keeps your startup true to its purpose. Whether you’re seeking out venture capital firms, exploring investment opportunities near you, or aiming to start a startup that aligns with your values, the right strategy varies for each entrepreneur.

If you’re looking to start your own startup and need guidance aligning with your values and goals, check out Co-Founder Ai. Our platform connects you with the right angel investors, private equity firms, and provides tools to help you navigate the complex landscape of building a successful and sustainable business.