## How to Choose Clients for Your Future Business

Co-Founder Ai is dedicated to helping startups and entrepreneurs navigate the complexities of building a successful business. One of the most crucial steps in this journey is selecting the right clients. Here’s how to make that choice effectively.

# The Importance of Choosing the Right Clients

All founders are passionate about their products, but few are as passionate about their clients—although it should be the opposite. When starting a business, you’ll spend countless hours interacting with your clients.

Nothing is worse than pretending to care about people who don’t interest you. Instead, choose a target audience for your business model that you genuinely enjoy engaging with. This approach not only makes your work more fulfilling but also enhances your ability to understand and meet your clients’ needs.

# Surround Yourself with Like-Minded Individuals

The most natural client relationships occur when you surround yourself with like-minded individuals—people who share similar interests or goals. Spend time together, and from the resonance of your shared needs and characteristics, your product will naturally evolve. This alignment ensures that your venture capital firms, angel investors, and private equity companies will see the value and passion behind your startup, making it easier to attract investment opportunities near you.

# How I Choose Clients Myself

## Define Your Client Attributes

When creating a new product, the first step is to define a client attribute—a measurable characteristic that distinguishes clients from non-clients, regardless of whether they use similar products.

For example, when we developed Barbersoft (an online booking service for beauty salons), our client attribute was:

• Email Marketing Presence: Having a mailing list in any email marketing service.
• Website Traffic: Maintaining a website with at least 200+ daily visits.

The number “200+” was chosen because it ensured that clients would receive at least one customer through the widget per day, demonstrating the product’s value.

## Conduct Problem Interviews

Based on these client attributes, identify your target audience and conduct problem interviews. After each interview, rate your experience on a 10-point scale to gauge how enjoyable and meaningful the interaction was.

This practice, though uncommon, is crucial! It helps you understand how pleasant it will be to work with your clients, comprehend their needs, and ultimately delight them with the value you create.

## Evaluate Engagement and Abandon Projects if Necessary

If, after several interactions, you realize that the target audience doesn’t resonate with you personally, it’s wise to abandon the project. Uninteresting or unpleasant clients make it impossible to create a client-oriented business, which is essential for attracting venture capital firms and private equity investors.

# Building Meaningful Client Relationships

When you engage with clients who evoke genuine joy and admiration, it inspires you and adds new meaning and energy to your efforts. To deepen your understanding of these clients:

• Read Their Literature: Dive into books and articles that your clients are interested in.
• Join Professional Communities: Participate in forums and groups where your clients gather.
• Increase Interaction: Spend more time communicating and interacting with your clients.

From these meaningful interactions, a truly interesting and valuable product can emerge, attracting venture capital companies and equity investors who share your vision.

# Integrating Co-Founder Ai into Your Startup Journey

At Co-Founder Ai, we understand the importance of selecting the right clients for your startup’s success. Our platform connects you with venture capital firms, angel investors, and private equity companies, ensuring that your investment opportunities are aligned with your business goals. Whether you’re looking to start a startup, seek business investors, or join a venture capital business, Co-Founder Ai is here to support your journey every step of the way.