# “Our Product is a Game-Changer, There Are No Competitors” 🚀

## The Importance of Competitive Analysis and 3 Arguments to Boost Your Sales

When a potential client exclaims, “Our product is a game-changer, there are no competitors,” every marketer’s eyes might twitch, and their mind starts picturing daunting discussions with the business owner. On one hand, believing in the superiority of your product or service and advocating for it is commendable. However, sometimes rose-colored glasses prevent us from seeing the harsh truth: we are not alone in the sales universe. If something is in demand, it’s sold by more than just you in 99% of cases. Even if no one has an identical product, there will always be those who compete with you in your niche.

## “We Have a Unique Product/Service, There Are No Competitors” 🚀

Competitive analysis is a fundamental reality in business. Imagine you’ve ventured into your city with a trendy “Dubai Chocolate.” It might seem like you’re the first, but that’s rarely the case. Think of competitors offering strawberry chocolate, mochi sets, cupcakes, macarons, marmalade, and marshmallow. Competition is inevitable, even in seemingly unique markets.

### Competitive Analysis as a Business Reality

A marketing specialist you hired 💸 to drive a crowd to your business schedules a call and presents a table 📊 showing that your product or service is offered by 5+ competitors. Additionally, one competitor has better pricing, and another offers cheaper delivery. The business owner swiftly goes through the stages of emotion, and acceptance might not come immediately.

The worst-case scenario is when the client remains in “denial” and starts criticizing the specialist’s work, insisting that “they are not our competitors.” The good scenario is realizing that the specialist is right and understanding the direct correlation between competitor analysis and your sales growth 📈.

## What to Do with This Competitive Analysis?

Now, imagine you have a table analyzing the strengths and weaknesses of your competitors compared to yours, their advertising offers, and promotions. It’s crucial to understand what to do with this competitive analysis, especially regarding areas where competitors outperform you.

### I’m Unable to Match Their Prices!

A business owner might rightly object, “I can’t match their prices! I would have to sell at cost.” If a marketing specialist simply suggests leveling the playing field, it’s not a viable solution. Continuous underpricing isn’t sustainable for most businesses. Accepting that you’re losing in certain areas and acknowledging that you can’t match them is essential.

## In This Article, I Highlight 3 Key Points You Should Take from Your Competitors’ Analysis

1. Increase Your Exposure: The more you analyze competitors’ sales approaches, the better you sell. Successful marketers scrutinize competitors’ advertising, and the best ones analyze everything they can. If you’re new to advertising your business, start highlighting promotions just like your competitors. This doesn’t mean copying their words or altering your prices and company logo. Understand that your competitors have invested money, tested numerous hypotheses, and identified offers that interest the audience. It’s wise to leverage these insights but adapt them to your unique strengths. Always test your ideas, as the “golden vein” of creativity might be discovered by you.

2. Highlight What Competitors Overlook: If you realize that competing on primary terms is challenging, seek out non-obvious advantages. For example, if you run a dance school and competitors advertise low prices, proximity to the subway, and a wide range of disciplines—but you can’t boast about these—focus on your school’s vibe, the emotions during classes, and client transformations.

Clients will fall in love with these aspects, and the question will only be whether they’re willing to walk twenty-five minutes to be part of that atmosphere 🕺.

## Summing Up

If you’re a business owner, I hope I’ve convinced you that competitor analysis is crucial. Ideally, monitor your competitors weekly or bi-weekly and remind your specialists to do the same (they might forgive me for this article) 😉.

For fellow marketers: May we always have the energy to leverage competitor advertising and transform any sneaky “their offers suck, mine are better” thoughts into constructive strategies.