## The Main Reason Why 90% of Startups Fail

# The Power of the Visionary

If you’re launching a startup, you’re almost certainly a visionary. This means you’re inclined to be passionate about ideas, capable of fantasizing, and derive joy from it. You’ve likely heard that the same incredible new idea comes to mind for different people simultaneously across the globe. This happens because ideas are constructs in the collective unconscious (also known as egregors or “pendulums”).

Visionaries can connect with these constructs—they can fully align themselves with an idea, synchronize with it, see and feel it. In that moment, your body, trusting your sensations, believes that the fantasy already exists in reality, recognizes its value to you, and releases dopamine. In other words, it’s a unique form of euphoria.

# The Visionary’s Trap

While maintaining this alignment, a visionary receives continuous insights, believes in the reality of the idea, and their eyes blaze with inspiration. This fire becomes an inexhaustible source of strength and energy for the entire team. Partners often tell me, “When you’re burning with the idea, it’s like some energy flows through you to us.” Moreover, belief in the idea adds another important non-monetary reason to work hard. This greatly helps in attracting and motivating strong professionals. (I don’t know a single outstanding professional willing to work solely for money.)

# Symptoms of the Visionary’s Trap

Unfortunately, not every idea is viable, and not every idea suits you. Without sufficient experience and expertise, it’s easy to get excited about an unsuitable idea. Visualizing and gaining insights are incredibly pleasant, but losing faith in an idea is quite the opposite.

There are typical “red flags”:

1. Guarding the Idea: Fear of sharing it one more time—worrying that someone might steal, curse, or criticize it.
2. Inflating the Idea: Creating additional new products within the idea and methods of their application instead of focusing on one client and one problem to solve—even before anything is done and tested.
3. Excessive Spending on Packaging: Ordering naming, expensive beautiful domains, professional logos, and branding.
4. Premature Scaling: Renting a large office and expanding the team before generating revenue, complex, fault-tolerant architecture before traffic appears.

If you recognize yourself in these, it’s time to slightly “ground” the idea—complete the homework on studying the market and competitors, talk to customers, figure out how to quickly and cheaply obtain reliable market feedback on the quality of the idea. Then, the trap will neutralize itself, and the chances of launching a successful startup will multiply. 🚀

Ready to avoid the visionary’s trap and build a successful startup? Discover how Co-Founder Ai can help you connect with the right investors and optimize your business strategy today!