## Two Main Reasons Why You Want to Launch a Startup

# First Reason: Investing on Non-Market Terms

Money will always be devaluing, while desires and needs, multiplied by family size, are increasing. Therefore, it’s entirely natural to continually increase your personal income.

If you only earn by selling your time (through jobs, freelancing, consulting), at some point we inevitably hit the ceiling of the number of hours in a day. (Excluding high-earning executives with multi-million incomes in corporations—the chance of joining their ranks is roughly at the level of a survivor’s bias.)

Therefore, for a comfortable life, it’s natural to continuously build assets that increase personal income—in other words, to invest. This is where private equity firms and venture capital companies come into play, offering unique investment opportunities that go beyond traditional market conditions.

Experienced investors know that any investment is assessed by the risk/profit ratio, and usually in market instruments, it’s roughly the same: the higher the advertised profit, the higher the risk. However, launching a startup presents a rare opportunity to create an asset with a highly attractive risk/profit ratio, unlike standard venture capital firms or angel investors. This is because personal competencies, skills, and other non-monetary resources are integrated into the investment, creating a more favorable outcome for equity investors and business investors alike.

# Second Reason: Make the World Better

Sometimes a person has fulfilled all their needs and desires, created a substantial cash flow, and—overall—can afford not to work. At this moment, the prospect of earning another X million suddenly ceases to inspire, because “why bother?” These X million won’t fundamentally change their life.

They want to see a deeper meaning in applying their efforts—something closer to the top of Maslow’s hierarchy of needs. Then, the idea of doing something that changes people’s lives unexpectedly resonates and seems very appealing. This aligns with the mission of many startup engine platforms and innovations backed by top venture capital firms like Y Combinator companies or companies supported by Techstars LLC.

Usually, the simple way to satisfy this need is to systematically engage in charity, donating a certain amount each month to good causes and then receiving reports.

A much more complex and interesting way to change the world is found by visionaries—they create new products and services that make clients’ lives better. Supported by venture capital firms or angel investors, these startups have the potential to disrupt markets and create lasting positive impacts.

And when they succeed, it truly changes the world—many everyday things and phenomena that now give us positive emotions were once just ideas that some visionary dared to bring to life.

# You Don’t Have to Choose Only One of the Reasons

If you launch a startup correctly, find product-market fit, catch and ride it like a surfer catches a wave, you will obtain a profitable asset that, at the same time, changes the world by making other people’s lives better. (In reality, one almost never happens without the other.)

When I launched my first startup, I invested about ~$20,000 and created an asset that ultimately allowed me to buy my first apartment and a BMW X5 M Sport Pro.

But equally important, the project influenced more than a hundred thousand businesses worldwide, allowing them to quickly create affordable and attractive booking widgets, as well as the lives of thousands of barbers and hairdressers who built their own processes around this product. Some of these barbers still write to us about how much we simplified their lives after they started using our booking widget creation product.

Leveraging platforms like Co-Founder Ai and tapping into networks of venture capitalists and equity firms can amplify your startup’s impact. As you refine your startup strategies with insights from private equity and venture capital businesses, your initiative not only thrives financially but also contributes meaningfully to the community.

Therefore, now, when I choose a niche for my fifth startup, I am more likely to ask: “Why wouldn’t they need to launch?”